What do you need to do to win the ICAST New Product Showcase in your category? This podcast tells you the inside scoop for maximum impact.

Today we spoke with the legendary Ken Duke of Fishing Tackle Retailer – http://fishingtackleretailer.com/. He’s done and seen it all when it comes to trade shows in the fishing industry and he’s seen a lot when it comes to entering products in the New Product Showcase. You do not want to miss this episode if you are plan to enter and win.

  • How to hype your product before the show
  • How to get the attention of the press and the buyers that vote
  • How to display your product for maximum impact at the flea market layout tables
  • How to make sure your packaging is ready
  • What rules to follow and which to ignore
  • The best way to prepare your description of your product for the showcase
  • The absolutely most important things to avoid losing
  • The secret of the actual number of votes that win and much much much more.
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