This is Part 2 of our Trade Show series and it is a good one. When you are meeting with potential buyers of your product, how do you make sure you get their attention and the sale in the fishing industry.

  • Learn how to get attention to your product in the show.
  • How to use video
  • Whether to use a tank to show your product in action
  • How to use a small tank in the booth
  • Engagement in the booth
  • How and what to focus upon in a consumer show versus a business show
  • Product samples – Who get them and who doesn’t
  • Making sure you booth collateral is right and sells the product the right way
  • Types of documents and collateral in the booth
  • Tools that will help you create great collateral if you can’t afford a designer
  • How to make sure pricing matches and is consistent
  • Set the rules for product sampling
  • Why gifts that aren’t the product are often a waste of time
  • Guidelines for pricing
  • Preparing your booth team
  • How to determine whether the sampling will result in enough sales
  • Who and what to staff in your booth
  • Other tactics that may not work
  • How to theme your booth with your draw
  • Consumer sales tactics at consumer fishing shows