In the Fish Biz podcast episode 001, we covered logo and branding design plans for your sportfishing product, but now that you have your designs in place, you have to make sure your packaging and displays are right. You also have to consider all the expenses, options, and placements for your product and how important those are. Planning ahead and complying with your brand guidelines is important, but also important is creating a packaging and display identity that really stands our amongst the thousands of products in recreational fishing with which you have to compete. We cover it all in this episode, so sit back, relax and get ready for success with Fish Biz – the Business of Fishing Podcast. To learn more about us and how we can help you grow your business in the fishing industry, visit Mark 5 Strategies.