Fish Biz Blog | Mark 5 Strategies

How to Manage Your Digital Marketing Strategy

The Key To Growth Having a comprehensive digital marketing strategy is not just important for your business, it's vital to your growth. To be clear, organic growth is as good as it gets, but no matter how amazing your products are, at some point, you are going to need...

Episode 008 – Shipping and Fulfillment Done Right

Warehousing your products and getting them to your distributors, dealers and end customers can present a minefield of challenges that need to be managed as quickly, efficiently and cost-effectively as possible, and it must be done with the utmost accuracy and...

Episode 007 – ICAST Controversies, How to Protect Your Patent, Crazy Products, and more

Crazy stuff in this week's Fish Biz Podcast from Karate black belts taking on a product pirate to boobs on display in the New Product Showcase at ICAST and much, much more. Lots of great lessons in this episode to help you grow your fishing industry business. We did...

10 Tips for Successful Prospecting at Trade Shows

Whether you are selling a product, building a brand, seeking partnerships or simply networking to help establish or grow your presence in your industry, leads are the fuel that drives the success of your biz dev efforts. For some, finding effective ways to...

Episode 006 – The 23 Commandments of Trade Show Success

This is a long one, but it is filled with gold. We cover so many amazing ways to make sure your trade show strategies are a huge success. Every minute of this podcast has a valuable tip, trick, or idea for optimizing your trade show presence. Here is a list of the...

Episode 005 – How To Win ICAST’s New Product Showcase

What do you need to do to win the ICAST New Product Showcase in your category? This podcast tells you the inside scoop for maximum impact. Today we spoke with the legendary Ken Duke of Fishing Tackle Retailer -...

Episode 004 – Successful Trade Show Strategies and Planning – Part 2

This is Part 2 of our Trade Show series and it is a good one. When you are meeting with potential buyers of your product, how do you make sure you get their attention and the sale in the fishing industry. Learn how to get attention to your...

Episode 003 – Successful Trade Show Strategies and Planning – Part 1

Tips and strategies to help you prepare for any trade show with a few deep dives on ICAST. What we cover in part 1 of our trade show strategies and planning for the sport fishing / recreational fishing industry: The different types of trade shows and how...

Episode 002 – How To Design Winning Packaging and Displays For Your Product

In the Fish Biz podcast episode 001, we covered logo and branding design plans for your sportfishing product, but now that you have your designs in place, you have to make sure your packaging and displays are right. You also have to consider all...