Fish Biz Blog
We regularly post to the Fish Biz blog and podcast great lessons to help you grow your business in the sport fishing industry.
Eruption from the Disruption: 5 Things You Should be Doing Right Now
Regardless of whether you believe the scientific data, follow conspiracy theories or think Covid-19 has something to do with political agendas, one thing we can all agree on is that this pandemic has disrupted lives and economies around the world in unimaginable ways....
How to Leverage Wins Into Sales
The recent Bassmaster Classic and the upcoming ICAST Show undoubtedly get people thinking about the value of a win on the fishing industry’s largest stages. Historically the lure used to win the Bassmaster Classic and other national events has provided the...
Nurture Your Ecosystem to Boost Sales
Whether you are a small fledgling brand, a medium sized company or a large heritage brand you have sales expectations and goals. Unless you are one of the rare brands like Roboworm that are selling product as fast as they can make it, you have at some point tried to...
How to Manage Your Digital Marketing Strategy
The Key To Growth Having a comprehensive digital marketing strategy is not just important for your business, it's vital to your growth. To be clear, organic growth is as good as it gets, but no matter how amazing your products are, at some point, you are going to need...
Episode 008 – Shipping and Fulfillment Done Right
Warehousing your products and getting them to your distributors, dealers and end customers can present a minefield of challenges that need to be managed as quickly, efficiently and cost-effectively as possible, and it must be done with the utmost accuracy and...
Episode 007 – ICAST Controversies, How to Protect Your Patent, Crazy Products, and more
Crazy stuff in this week's Fish Biz Podcast from Karate black belts taking on a product pirate to boobs on display in the New Product Showcase at ICAST and much, much more. Lots of great lessons in this episode to help you grow your fishing industry business. We did...
10 Tips for Successful Prospecting at Trade Shows
Whether you are selling a product, building a brand, seeking partnerships or simply networking to help establish or grow your presence in your industry, leads are the fuel that drives the success of your biz dev efforts. For some, finding effective ways to...
Episode 006 – The 23 Commandments of Trade Show Success
This is a long one, but it is filled with gold. We cover so many amazing ways to make sure your trade show strategies are a huge success. Every minute of this podcast has a valuable tip, trick, or idea for optimizing your trade show presence. Here is a list of the...
Episode 005 – How To Win ICAST’s New Product Showcase
What do you need to do to win the ICAST New Product Showcase in your category? This podcast tells you the inside scoop for maximum impact. Today we spoke with the legendary Ken Duke of Fishing Tackle Retailer -...
