MEET THE CREW
Our founding partners bring a wealth of experience, knowledge and proven methodologies honed over decades of working in various facets of the industry which have helped develop the skills and expertise to help you target, reach and engage consumers to increase brand/product awareness and sales. We have married our business, marketing and media expertise with our love for technology and experience with successful brand and product launches for startups and established brands alike.
Keith Alan is Media Production & Marketing Executive with expertise in digital and broadcast content development. As a marketing and business strategist, Keith brings biz dev, product development, operations and logistics expertise to his clients, helping to train and prepare them to launch, run and grow their own brands.
Keith has produced network television shows, national TV commercials and hundreds of engaging branded entertainment videos for outdoor brands. His list of credits from both sides of the lens includes roles as Executive Producer on series’ he co-created for A&E and NBC Sports and as Host Announcer and Commentator at ESPN’s X Games, Bassmaster Classic and Redfish Cup Series’, the Olympics, Invictus Games and other major sports marketing events around the Globe.
Thoughout his career, Keith has forged lasting relationships with industry professionals covering all facets of the sportfishing industry including top level pro anglers, sales reps, distributors, members of the outdoor media, product designers, executives and industry influencers.
Brad Nickel has 25 years experience marketing products across both consumer and B2B markets. He has extensive expertise in technology development, business development and digital marketing. He has built and trained sales and channel teams in multiple companies and helped a number of startups navigate their way to and through launch. His primary expertise is in helping companies position their products in the market they are targeting, while implementing cutting edge digital and offline tactics to help them gain the most revenue for their marketing spend.
Brad applies his expertise at planning and testing product and marketing strategies using low cost digital advertising in order to help our clients get the most out of their product and marketing investment. His methodologies make it possible for companies to leverage both retail and direct sales relationships with their clients in order to increase profitability.