
Successfully Launching and Growing Outdoor Products and Brands
FISH BIZ
The Business of Fishing Podcast
Learn how to grow your business from fishing industry experts who have tested, validated or exhausted more business development and marketing tactics than you can catch in a cast net.
In each Podcast we provide insights and knowledge that will help you succeed. Featured guests include fishing industry insiders and business leaders who share their perspectives and approaches for tackling the challenges and succeeding in the recreational fishing industry.

Our Business is Growing Your Business
- Business & Brand Development
- Trackable Digital Marketing
- Social Media Strategies & Management
- Product Sales & Distribution Solutions
- Direct to Consumer Sales Modeling
- Consumer Engagement Strategies & Activations
- Marketing Audits & Reports
- Analysis & Strategic Road Mapping to Plot Your Course
- Product R & D & Manufacturing Solutions
- Creative Services
- Video Production
- Photo Shoots
- Web Design
- Logo Design
- Package Design
BUSINESS AND MARKETING CONSULTING
Get the business, product and marketing guidance and solutions you need to succeed. We use proven methodologies and powerful testing and development strategies to help you grow.
VIDEO PRODUCTION AND CREATIVE
Our team includes web designers, social media influencers, video production pros and event activation specialists who live for creating engaging content and meaningful impressions.
SALES & BUSINESS DEVELOPMENT SOLUTIONS
We’ll help you maximize existing channels and identify new ones with domestic and international sales and distribution solutions and partnerships that help you increase reach and revenue.
DIGITAL MARKETING SERVICES
GET EXPERTISE, NOT EMPLOYEES
What is your strategy for a new brand or product launch? Do you have the expertise or personnel you need to succeed?
When our team becomes your team you get seasoned experts with a wealth of business development, marketing, production, sales, distribution and media experience with skills honed over decades of working in various facets of the industry. What you wont get is the expense or hassle of hiring and training new employees.

Keith Alan
Managing Partner
A lifelong passion for the outdoors and a 25+ year career in media production has helped Keith Alan establish himself as one of the premiere hosts and content creators in outdoor lifestyle sports. As Host of the Bassmaster Elite Series, X Games and other world class events Keith became a master at engaging mass audiences. As a marketing and business strategist, Keith brings biz dev, product development, operations and logistics expertise to his clients, helping to train and prepare them to launch, run and grow their own brands. more

Brad Nickel
Managing Partner
Brad has 25 years experience marketing products across both consumer and B2B markets. He has extensive expertise in technology development, business development and digital marketing. He has built and trained sales and channel teams in multiple companies and helped a number of startups navigate their way to and through successful launches. Brad excels at helping companies position their products in the market, while implementing cutting edge digital and offline tactics to help them gain the most revenue for their marketing spend. more